B.Design (Hons.)
Communication Design

Duration

4 Years

Eligibility

10 + 2

Department of Communication Design

Campus

Ahmedabad / NCR / Bengaluru

Duration

4 Years

Eligibility

10 + 2

Department of Communication Design

Campus

Ahmedabad /
NCR / Bengaluru

Overview

The B.Design (Hons.) in Communication Design at UID enables students to solve real‑world problems through visual communication, storytelling, and human‑centric digital experiences across varied social and cultural contexts. The programme blends hands-on making, critical thinking, and AI‑enabled tools so students learn to design responsibly for print, screen, motion, and spatial media.

Programme Curriculum

Across four years, students move from foundations in drawing, typography, image-making, composition, and visual narratives into advanced studios in branding, publication, information design, motion graphics, and interactive communication. Research methods, design strategy, and human‑centred digital experience courses introduce user studies, prototyping, and the considered use of AI for insight generation, content variation, and intelligent interfaces, with a strong emphasis on ethics and context

Areas of Specialization

Branding and identity systems for organisations, products, and services
Editorial, publication, and information design across print and digital platforms
Motion graphics, time-based storytelling, and audio-visual communication
Problem-solving through human-centric digital experiences, including AI-assisted interfaces
Experimental and interdisciplinary communication projects linking spatial, product, and interaction design

Career Prospects

Visual communication / graphic designer in design studios, ad agencies, and in-house teams
Brand and communication designer for identity, campaigns, and strategy with companies, start-ups, and NGOs
Information and data visualisation designer for publishers, media, civic bodies, and social organisations
Designer of human-centric digital experiences for products, platforms, and services using AI-enabled tools
Independent designer or entrepreneur running studios, collectives, or freelance practices in diverse Indian contexts

Highlights

Studio-based learning with intensive critiques, juries, and exhibitions
Integration of regional visual traditions, contemporary culture, and international design references
Hands-on exposure to photography, illustration, print, motion, and human-centric digital experience design using AI-enabled workflows
Regular industry and community projects that foreground research, empathy, and ethical impact