4 Years
10 + 2
Department of Fashion and Lifestyle
Ahmedabad / NCR / Bengaluru
Duration
4 Years
Eligibility
10 + 2
Department of Fashion and Lifestyle
Campus
Ahmedabad /
NCR / Bengaluru
The B.Des (Hons.) Fashion Communication & Styling program offers an advanced, interdisciplinary approach that integrates creativity, strategy, and innovation, preparing students to shape compelling fashion narratives through styling, image-making, and visual communication. The program emphasises the creation of strong fashion imagery through editorial styling, photography, and digital content, enabling students to curate garments, accessories, spaces, and aesthetics into cohesive brand images. With a focus on visual and textual storytelling across print, social media, and e-commerce platforms, students develop an understanding of digital merchandising, online consumer behaviour, and contemporary fashion communication practices. Graduates are prepared for careers as fashion stylists, image consultants, visual communication designers, visual merchandisers, and fashion media professionals within the global fashion and media industry.
The curriculum emphasizes mastery in contemporary storytelling across social platforms, photography, videography, styling, emerging digital media, and the rapidly expanding world of e-commerce. Students learn to create evocative, high-impact content that resonates with audiences, ranging from runway showcases and editorial narratives to online retail environments and digital product presentations. Key areas such as styling, branding, communication design, and innovative marketing are integrated to build future-ready professionals who can craft compelling visual identities for brands. A strong focus on e-commerce communication and digital merchandising ensures students understand online consumer behaviour, product representation, and the dynamics of omni-channel retail.
Dr. KK Singh
Dr. Promil Pande
Manish Iyer
