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B.Design (Hons.)
Fashion Communication & Styling

Duration

4 Years

Eligibility

10 + 2

Department of Fashion and Lifestyle

Campus

Ahmedabad / NCR / Bengaluru

Duration

4 Years

Eligibility

10 + 2

Department of Fashion and Lifestyle

Campus

Ahmedabad /
NCR / Bengaluru

Overview

The B.Des (Hons.) Fashion Communication & Styling program offers an advanced, interdisciplinary approach that integrates creativity, strategy, and innovation, preparing students to shape compelling fashion narratives through styling, image-making, and visual communication. The program emphasises the creation of strong fashion imagery through editorial styling, photography, and digital content, enabling students to curate garments, accessories, spaces, and aesthetics into cohesive brand images. With a focus on visual and textual storytelling across print, social media, and e-commerce platforms, students develop an understanding of digital merchandising, online consumer behaviour, and contemporary fashion communication practices. Graduates are prepared for careers as fashion stylists, image consultants, visual communication designers, visual merchandisers, and fashion media professionals within the global fashion and media industry.

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Programme Curriculum

The curriculum emphasizes mastery in contemporary storytelling across social platforms, photography, videography, styling, emerging digital media, and the rapidly expanding world of e-commerce. Students learn to create evocative, high-impact content that resonates with audiences, ranging from runway showcases and editorial narratives to online retail environments and digital product presentations. Key areas such as styling, branding, communication design, and innovative marketing are integrated to build future-ready professionals who can craft compelling visual identities for brands. A strong focus on e-commerce communication and digital merchandising ensures students understand online consumer behaviour, product representation, and the dynamics of omni-channel retail.

Areas of Specialization

  • Styling (Editorial, E-commerce & Campaign)
  • Fashion Imagery & Visual Storytelling
  • Fashion Photography & Videography
  • Social Media & Digital Fashion Communication
  • Brand Strategy & Communication Design
  • Trend Forecasting & Fashion Content Creation
  • E-commerce Communication & Digital/Visual Merchandising

Career Prospects

  • Fashion Stylist – Editorial, Campaign, E-commerce
  • Image Consultant
  • Fashion Editor / Writer
  • Brand Communication Professional
  • Trend Forecaster
  • Digital Merchandising Specialist
  • Fashion Media & Creative Agency Roles

Yashita Maheshwari

Fashion Design

Vora Aayushi Vishal

Fashion Design

Vertika Jain

Fashion Design

Vedika Sharda

Fashion Design

Utkarsha Sharma

Fashion Design

Tanya Gupta

Fashion Design

Tanvi Bhalotia

Fashion Design

Tanuuja Bhingardevay

Fashion Design

Programme Highlights

Meet The Student
Meet The Student
Fashion Communication & Styling
Workshops

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Global Alliance & Partners

UID Leadership (Ahmedabad)

Col. Surojit Bose (rtd)

Dr. KK Singh

UID Leadership (NCR)

Dr. Promil Pande

Manish Iyer

UID Leadership (Ahmedabad)

UID Leadership (NCR)

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  • UID Highlights (NCR)

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Workshops

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Students

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Events

Learning Model

Workshops

Infrastructure

Students

Life at UID NCR

Events

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