4 Years
10 + 2
Department of Industrial Design
Ahmedabad / NCR / Bengaluru
Duration
4 Years
Eligibility
10 + 2
Department of Industrial Design
Campus
Ahmedabad /
NCR / Bengaluru
Options
UID
4 Years
in collab. with Rubika–
Institut Supérieur
du Design – ISD 
4 Years
at Rubika–ISD
Semester
Abroad
5 Years
Integrated
Masters
4 Years
4 Years
in collab. with Rubika–Institut Supérieur du Design – ISD
Semester Abroad
5 Years Integrated Masters
3 years in UID + 2 years in Rubika
Every time you tap your favourite app, talk to a voice assistant, or effortlessly navigate a website – that seamless, invisible magic is Interaction Design. Our B.Des programme empowers you to become the creative mind who crafts these meaningful connections between people and technology.
Guided by the belief that “Good Design makes good business,” this programme inspires you to reimagine how humans interact with the digital world – embracing cutting-edge technologies like AI, voice interfaces, and augmented reality to shape experiences that are not just functional, but truly delightful.
Students then move from foundational knowledge to practical application. They master tools and techniques to translate their ideas into tangible interactive experiences in a structured manner. They formulate information architecture, identify interaction patterns, and understand various UI systems before defining the experience. They learn prototyping skills to validate design assumptions and iterate based on real user feedback. Throughout, they also learn how functional aesthetics transforms a design from simply useful to truly delightful.
In the final year, students consolidate their learnings in a comprehensive portfolio before undertaking real-world challenges. They work on sponsored projects, where they acquire practical knowledge and skills to navigate business environments and understand how design seamlessly transitions into development. This experience allows them to observe how their work fits into the larger ecosystem. By the end, they're well-prepared to embark on their professional journey with diverse career pathways across interaction design.
Our vision is to become a globally acclaimed center for excellence in product design, fostering creativity, innovation, and craftsmanship. We aim to empower students to create human-centric products that enhance lives and address societal challenges. By integrating research and system-driven solutions, we aspire to lead in sustainable and impactful design. Our focus is on nurturing a collaborative learning environment that prepares future-ready design professionals. Through visionary leadership, we strive to drive transformative change in industries, economies, and communities.
PEO1: Proficiency in Integrating Indian Knowledge Systems: Graduates will demonstrate proficiency in integrating traditional Indian arts, crafts, and design philosophies into contemporary design practices.
PEO2: Proficiency in Emerging Technologies: Graduates will demonstrate proficiency in the use of emerging technologies such as AI, IoT, and AR/VR, and their application in design innovation.
PEO3: Effective Collaboration and Communication: Graduates will be able to collaborate effectively with professionals from diverse backgrounds and communicate their design concepts clearly and persuasively.
PEO4: Social, Ethical and Sustainable Design Practices: Graduates will demonstrate ethical responsibility and a commitment to sustainability in their design practice, considering social, cultural, and environmental impacts.
PEO5: Entrepreneurial and Innovative Thinking: Graduates will possess an entrepreneurial mindset and innovative thinking skills, enabling them to identify opportunities, innovate, and create sustainable design solutions.
PEO6: Global Citizenship and Cultural Sensitivity: Graduates will have a global perspective and exhibit cultural sensitivity, informed by exposure to international design practices and cross-cultural experiences.
PO1: To Grasp and integrate a wide range of theoretical frameworks that inform practice, applying these creatively and practically within work.
PO2: Be proficient in basic research methods and analytical thinking, critically evaluating design processes and outcomes.
PO3: Utilize emerging technologies relevant to the field, such as AI, IoT, and AR/VR, to enhance design work.
PO4: Apply critical thinking to evaluate information, solve problems, and make informed decisions within the design process.
PO5: Exhibit innovative and creative thinking, applying it to solve complex design challenges.
PO6: Possess strong communication skills, articulating design concepts and ideas clearly and persuasively.
PO7: Demonstrate adaptability and a commitment to lifelong learning, staying updated with advancements in design and technology.
PO8: Exhibit ethical responsibility, considering the social, cultural, and environmental impacts of design work. Contribute positively to society through meaningful community engagement.
PO9: Develop an entrepreneurial mindset, identifying opportunities, innovating, and creating sustainable design solutions.
PO10: Demonstrate leadership qualities and effective management skills, capable of leading design projects and teams.
PO11: Gain a global perspective through exposure to international design practices and cross-cultural experiences.
PO12: Collaborate effectively with professionals from diverse backgrounds, integrating insights from design, technology, and the humanities.
PSO1: HUMAN CENTERED DESIGN APPROACH
Ability to deeply understand user needs, behaviors, and emotions, fostering inclusive and context-aware design solutions. Empathically identify user needs, collaboratively ideate and prototype solutions, and iteratively refine designs based on continuous user feedback.
PSO2: SYSTEMS THINKING AND STRATEGIC INSIGHTS
Analyze and design products and services by considering them as integral parts of larger systems, thereby bridging user goals with organizational and societal outcomes.
PSO3: CRAFTING AND TECHNOLOGY FLUENCY
Merge creativity with technical precision to design, prototype, and evaluate interactive experiences, with an emphasis on material thinking, mastery of tools, and technological adaptability.
PSO4: RESPONSIBLE PRACTICE
Integrate ethical, social, and environmental considerations into the design of products and services, shaping solutions that promote fairness, inclusivity, and long-term sustainability for a more equitable and resilient future.
Interaction Design is one of the fastest-growing and most exciting design careers globally – shaping how people engage with apps, products, services, and intelligent systems. Our thoughtfully crafted curriculum prepares you to lead this future.
Dr. KK Singh
Dr. Promil Pande
Manish Iyer
