4 Years
10 + 2
Department of Industrial Design
Ahmedabad / NCR / Bengaluru
Duration
4 Years
Eligibility
10 + 2
Department of Industrial Design
Campus
Ahmedabad /
NCR / Bengaluru
Options*(Ahmedabad and NCR)
UID
4 Years
in collab.
with Rubika –
Institut Supérieur
du Design – ISD 
4 Years
at Rubika–ISD
1 Semester
5 Years
Integrated
Masters
4 Years
4 Years
in collab. with Rubika – Institut Supérieur du Design – ISD
Semester Abroad
5 Years Integrated Masters
3 years in UID + 2 years in Rubika
The Bachelor of Design (Hons.) in Product & Service Design at UID is developed in alignment with Rubika ISD’s internationally benchmarked design pedagogy, offering a studio-led, systems-oriented, and industry-integrated learning experience. The programme prepares future design leaders to seamlessly integrate physical products with meaningful digital and service experiences, addressing complex challenges at the intersection of human needs, technology, and business strategy.
Rooted in indigenous knowledge systems, human-centred design, and systems thinking, students engage with emergent technologies such as generative AI, additive manufacturing, and digital platforms to create sustainable, ethical, and user-centric solutions. Through collaborative, project-based studios inspired by real-world service ecosystems, learners develop solutions that balance desirability, feasibility, and viability.
With strong emphasis on entrepreneurship, ethical foresight, and strategic innovation, graduates build robust, industry-ready portfolios reflecting global professional standards. The programme ensures students are globally benchmarked and equipped to lead product, service, and experience innovation across both Indian and international markets.
Our vision is to become a globally acclaimed center for excellence in product design, fostering creativity, innovation, and craftsmanship. We aim to empower students to create human-centric products that enhance lives and address societal challenges. By integrating research and system-driven solutions, we aspire to lead in sustainable and impactful design. Our focus is on nurturing a collaborative learning environment that prepares future-ready design professionals. Through visionary leadership, we strive to drive transformative change in industries, economies, and communities.
PEO1: Proficiency in Integrating Indian Knowledge Systems: Graduates will demonstrate proficiency in integrating traditional Indian arts, crafts, and design philosophies into contemporary design practices.
PEO2: Proficiency in Emerging Technologies: Graduates will demonstrate proficiency in the use of emerging technologies such as AI, IoT, and AR/VR, and their application in design innovation.
PEO3: Effective Collaboration and Communication: Graduates will be able to collaborate effectively with professionals from diverse backgrounds and communicate their design concepts clearly and persuasively.
PEO4: Social, Ethical and Sustainable Design Practices: Graduates will demonstrate ethical responsibility and a commitment to sustainability in their design practice, considering social, cultural, and environmental impacts.
PEO5: Entrepreneurial and Innovative Thinking: Graduates will possess an entrepreneurial mindset and innovative thinking skills, enabling them to identify opportunities, innovate, and create sustainable design solutions.
PEO6: Global Citizenship and Cultural Sensitivity: Graduates will have a global perspective and exhibit cultural sensitivity, informed by exposure to international design practices and cross-cultural experiences.
PO1: To Grasp and integrate a wide range of theoretical frameworks that inform practice, applying these creatively and practically within work.
PO2: Be proficient in basic research methods and analytical thinking, critically evaluating design processes and outcomes.
PO3: Utilize emerging technologies relevant to the field, such as AI, IoT, and AR/VR, to enhance design work.
PO4: Apply critical thinking to evaluate information, solve problems, and make informed decisions within the design process.
PO5: Exhibit innovative and creative thinking, applying it to solve complex design challenges.
PO6: Possess strong communication skills, articulating design concepts and ideas clearly and persuasively.
PO7: Demonstrate adaptability and a commitment to lifelong learning, staying updated with advancements in design and technology.
PO8: Exhibit ethical responsibility, considering the social, cultural, and environmental impacts of design work. Contribute positively to society through meaningful community engagement.
PO9: Develop an entrepreneurial mindset, identifying opportunities, innovating, and creating sustainable design solutions.
PO10: Demonstrate leadership qualities and effective management skills, capable of leading design projects and teams.
PO11: Gain a global perspective through exposure to international design practices and cross-cultural experiences.
PO12: Collaborate effectively with professionals from diverse backgrounds, integrating insights from design, technology, and the humanities.
PSO1: Graduates will be skilled in developing integrated Product-Service Systems (PSS) by fusing physical products with digital and virtual experiences. They will employ a human-centered design (HCD) approach to craft seamless, holistic user interactions across all tangible and intangible service touchpoints.
PSO2: Graduates will demonstrate practical proficiency in emergent technologies and possess versatile prototyping skills essential for validating design concepts. Furthermore, they will apply Indian knowledge systems to effectively bridge the gap between forms, interfaces, and services, ensuring the creation of robust, inclusive, and equitable delivery methods for diverse end-users.
PSO3: Graduates will master the formulation of strategic design solutions that successfully balance user desirability with market and business viability. They will demonstrate a sharp ability to identify market opportunities and effectively apply entrepreneurial thinking when navigating and designing complex service ecosystems.
PSO4: Graduates will utilize systems thinking to thoroughly evaluate the social, ethical, and environmental implications of their design proposals. This leads to the creation of sustainable solutions that effectively address complex human needs while meticulously respecting local cultural contexts and global resource constraints.
The programme nurtures a human-centred and future-ready design mindset through hands-on, collaborative studio learning, blending product design fundamentals with service, experience, and emerging technology frameworks to solve real-world challenges.
The program allows students to deepen their expertise in the areas highlighted by our Program Specific Outcomes:
Graduates of this program are geared for high-impact roles at the intersection of design, business, and technology:
Dr. KK Singh
Dr. Promil Pande
Manish Iyer
