B. Design (Hons.)
Product & Service Design

Duration

4 Years

Eligibility

10 + 2

School of Product & Industrial Design

Campus

UID Ahmedabad
UID NCR

Duration

4 Years

Eligibility

10 + 2

School of Product & Industrial Design

Campus

UID Ahmedabad
UID NCR

Options

UID

4 Years

in collab.
with Rubika – The School
of Industrial Design – ISD

4 Years

at Rubika–ISD

1 Semester

2 years in Rubika

5 Years
Integrated
Masters

4 Years

UID

4 Years

in collab. with Rubika – The School of Industrial Design – ISD

1 Semester

at Rubika–ISD

5 Years Integrated Masters

2 years in Rubika

Overview

Product & Service Design UID’s program in Product & Service Design gives you the tools and knowledge to drive innovation forward in business areas. It educates designerly thinkers who can produce and deliver products (physical) and services (immaterial) in response to complex human needs, which correspondingly break the boundaries between design, technology, and business. The program fosters experimentation, systems thinking, and sustainable innovation — students learn to design not just objects but experiences that enhance life.

Program Curriculum

The program encourages a spirit of “learn by doing,” involving creativity, critical thinking and practical problem solving. Pupils become immersed in materials, tools and digital tech so they can develop an understanding of how design impacts individuals and the wider world.

Key areas of learning include:

Design Thinking & Human-Centered Innovation
Product Form, Function & Ergonomics
Material Exploration & Manufacturing Processes
Service Design & Experience Mapping
Design and 3D Modelling Solutions (CAD), Product Design and Development, Rapid Prototyping
Sustainability, Design Strategy & Systems from the Copenhagen Institute of Interaction Design

Career Prospects

When they graduate, students have become versatile professionals prepared to innovate in sectors as varied as consumer goods and furniture to digital platforms and public systems. They know how to design user experiences that really matter, be these through physical or service-based design.