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Program Description B.Design (Hons.) Visual Communication

The curriculum for the B.Des. Programme inculcates from the very beginning, the importance of design process and critical thinking. Structured to give the students adequate learning both conceptually and skills.

The Programme envisions that by the end of the course, students are not only trained and equipped with their professional learning, they are also sensitized and nurtured to be good, empathetic and ethical participants of a vibrant design community of the future who can bring about a change in the quality of life and create a sustainable new world.

B.Design (B.Des.) Visual Communication is offered as part of School of Communication Design

School of Communication Design

UID’s course on Visual Communication empowers the student to produce creative solutions to meet visual design needs of society. It helps students to become problem solvers and develop effective information & communication. Students are equipped with technical and conceptual skills to articulate and express ideas, think conceptually, conduct research and critically evaluate the process. The course involves imparting Knowledge in Critical Thinking, Design Process and Visual narratives to create defined solutions in the ambit of both Digital and Print mediums

Why study Visual Communication at UID?

  • The course creates and ability for the student to think out of the box and have divergent ways of thinking
  • A process driven curriculum gives students knowledge, through design thinking and experiential learning.
  • Well designed & equipped studios for conducive learning, State of the art digital Infrastructure with modern technologies such as AR/VR lab, Cyntiq Systems, Interactive Smart Tables
  • Experienced group of highly qualified faculty

Bachelor of Design (Hons.) Visual Communication Syllabus

Semester 1

Course Code Course Title L T P Credits
DDD 1641 DESIGN SKILLS & CONCEPTS-I 0 12 0 12
DDD 1643 DSIGN & SENSITIZATION-I 0 7 0 7
DDD 1645 DESIGN & CONTEXT BULIDING-I 0 8 0 8
DDD 1647 COMPUTER SKILLS-I 0 3 0 3
Total Credits 30

Semester 2

Course Code Course Title L T P Credits
DDD 1642 DESIGN SKILLS & CONCEPTS-II 0 12 0 12
DDD 1644 DSIGN & SENSITIZATION-II 0 7 0 7
DDD 1646 DESIGN & CONTEXT BULIDING-II 0 8 0 8
DDD 1648 COMPUTER SKILLS-II 0 3 0 3
Total Credits 30

Semester 3

Course Code Course Title L T P Credits
DFD2641 Studio Project - 1 0 4 0 4
DFD2643 Studio Project - 2 0 5 0 5
DFD2541 FD Core I 0 3 0 3
DFD2543 FD Core II 0 3 0 3
DFD2545 FD Core III 0 3 0 3
ITA 2001 Italian Language and Culture-I 3 0 0 3
DDD2841 History of Art Architecture & Design 3 0 0 3
DEL Co-curricular Course 0 3 0 3
IPT IDP 0 0 0 3
Total Credits 30

Semester 4

Course Code Course Title L T P Credits
DFD 2642 Studio Project-3 0 4 0 4
DFD 2644 Studio Project-4 0 6 0 6
DFD 2542 FD Core-IV 0 3 0 3
DFD 2544 FD Core-V 0 3 0 3
DFD 2546 FD Core-VI 0 3 0 3
DDD2842 History of Art Architecture & Design 2 0 0 2
ITA2002 Italian Language & Culture (ITA2002) 3 0 0 3
IPT2001 IDP(IPT2001) 0 3 0 3
DEL Elective 0 3 0 3
Total Credits 30

Semester 5

Course Code Course Title L T P Credits
DFD 3641 Studio Project ?5 0 4 0 4
DFD 3643 Studio Project ? 6 0 6 0 6
DFD 3541 FD Core VII 0 3 0 3
DFD 3543 FD Core VIII 0 3 0 3
DFD 3545 FD Core IX 0 3 0 3
DDD 3441 Design & Society 0 3 0 3
DDD 3443 Business Basics 1 1 0 2
DDD 3543 Internship 0 3 0 3
Co-Curricular Course DEL 0 3 0 3
Total Credits 30

Semester 6

Course Code Course Title L T P Credits
DFD 3642 Studio Project-7 0 4 0 4
DFD 3644 Studio Project-8 0 7 0 7
DFD 3646 Studio Project-9 0 7 0 7
DFD 3542 FD Core-X 0 3 0 3
DFD 3544 FD Core-XI 0 3 0 3
DDD 3442 Design & Sustainability 1 2 0 3
Total Credits 30

Semester 7

Course Code Course Title L T P Credits
DFD 4641 Studio Project -10 0 4 0 4
DFD 4643 Studio Project -11 0 6 0 6
DFD 4645 Studio Project -12 0 8 0 8
DFD 4541 FD Core XIII 0 3 0 3
DFD 4543 FD Core XIV 0 3 3 3
DDD 4441 Research Project 1 2 0 3
DDD 4841 Intellectual Property Rights 3 0 0 3
Total Credits 30

Semester 8

Course Code Course Title L T P Credits
DFD 4636 Project Report 0 12 0 12
DFD 4634 Industry Project studio 0 18 0 18
Total Credits 30

Open Electives

Course Code Course Title L T P Credits
DEL 2515 Co-curricular Course ( UI/UX) 0 3 0 3
DEL 2508 Co-curricular Course ( Weaving) 0 3 0 3
DEL 2605 Co-curricular Course ( Prints & Pattern) 0 3 0 3
DEL 2512 Co-curricular Course ( Water Colour and Sketching) 0 3 0 3
DEL 2607 Co-curricular Course( Visual Merchandising) 0 3 0 3
DEL 2517 Co-curricular Course ( Film Studies) 0 3 0 3
Total Credits

Areas of Mastery

  • – UI/UX & Digital Design
  • – Branding, Publication and Advertising

Career Prospects

This course prepares students for exciting careers in the fields of graphic design, advertising, web design, multimedia design, print & publishing, scenic & graphic design for films or related fields.

It opens up job opportunities in major upcoming design domains such as UX/UI, Digital Marketing, Brand management, Exhibition Design, Etc. Opportunities in entrepreneurship and higher studies

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