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B.Design (Hons.) Visual Communication

Semester – 1

KU Core Courses

KU core courses are curated to ensure a common graduate profile across all schools of the university. These courses have been selected to give our students essential skills for their professional growth.

Professional Communication

This course aims to engage with various types of communication skills and interpretation of verbal and non-verbal communication with accuracy and efficacy. It also develops verbal and written presentation skills.

Leadership Lab-1

This course aims to learn and adopt cross-functional leadership roles and responsibilities. It also provides strong focus on creating core leadership skills contributing effectively to the entire life eco-system.

Programme Core Courses

Programme core courses are fundamental to skill and concept building in disciplinary contexts. Each department has carefully curated these sections with a focus on technological and conceptual future industry directions.

Art, Design and Culture

The course aims to introduce a contemporary historical survey of trends in design history from the start of the new millennium into the present, with a focus on the media and information revolution, together with a trend within the design from object to experience, the study of Art movements through history and their impact on worldwide culture, i.e., art, architecture, crafts, apparel, etc.

Visualisation & Representation

This course aims to enhance manual dexterity with a focus on fundamental skills in both freehand and technical drawing methods, which serves as the foundation to use drawing as a tool for the representation of dimensional reality and creative imagination.

Material Exploration

This course introduces you to various kinds of materials their attributes, characteristics, and properties. It also aims at developing the ability and techniques to handle various materials.

Digital Tools – 1

An introductory course, which acquaints students with basic design software, enables them to present their ideas with the help of a digital medium. This aims to integrate digital media in multiple aspects of design and establishment of optimized workflows that involve the use of multiple digital tools.

Design Process

This course provides an overview of the design process i.e. the steps used to arrive at an innovative new product, system, or service. It offers an introduction to design and explains why one should leverage the process of design to develop new product ideas, drive innovation, and transform systems. 

Basic Design

The course will expose and guide students through the process of arranging design elements in interrelation with a logical approach, to communicate and produce the expected and the intended. It will also develop the ability to communicate and develop aesthetics in design.
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Semester – 2

KU Core Courses

Thinking Skills

The course introduces the student to the methods of lateral thinking, critical thinking, and analytical skills to solve problems and take creative decisions. The course aims to equip students with a diverse range of skills including synthesis, analysis, teamwork, time management, and problem-solving, among others.

Programme Core

Design Criticism and Aesthetics

The course explores the subject of Aesthetics in the Indian and Western traditions and introduces the students to Indian Aesthetics, Iconography, art terms, and concepts. It also helps to examine and explore the link between art, design, and aesthetics.

Form Space and Structure

To comprehend the inherent structures and emotive qualities of various forms, spaces, and composite systems. It provides an ability to discern and establish direct, and indirect connectivity and associations between forms, their visual expression, and perception.

Digital Tools-2

This course aims to acquire skills to inter-operate with multiple digital tools in a well-thought-out and standardized workflow.

Discover Design in India

This course aims to experience the diversity of Indian crafts, materials, techniques, and designs to develop sensitivity toward the application of the same in contemporary designs.

Photography

This course covers the principles, techniques, and applications of photography, with a focus on the basics of image capture and editing. It aims to develop student’s skills in using photography as a means of expression and communication and in creating narratives through images.

Basic Typography

The course aims to develop student’s skills in typography, including principles, classifications, and personalities, and their application in basic design projects. By the end of the course, students should be able to exhibit sensitivity to formal variables in typographic design, recognize and employ type classifications and personalities, and apply their understanding of using type in visual communication.

Integrated Foundation Project – Visual Communication

This course aims to equip students with the necessary skills to apply their knowledge of various design elements and tools to a given brief while considering the target audience and stakeholders. Additionally, the course emphasizes the importance of effective documentation and professional presentation of individual projects.
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Semester – 3

KU Core Courses

Professional Ethics

The course provides students with the concepts, methods, and theories needed to analyze moral problems in a variety of professions and workplaces. The course aims to describe the accepted principles and standards of conduct of moral duties and virtues as applied to an organization. Professional ethics is necessary to reveal, sustain and enhance certain basic human values.

Programme Common Courses

The program’s common course is curated to ensure a common graduate profile across all departments of UID. These courses are essential for the academic and professional grooming of a student into a design professional.

Creative Coding

Creative Coding is a practice, an experiential learning-based course designed to teach basic programming skills in the context to create something expressive like live visuals, visual art, and design, entertainment/video games, sound art, art installations, project mapping, product prototypes, advertising, and branding formats. This course aims to create a small human-machine interface with basic interaction using Arduino and processing and create interfaces between digital screens, sensors, and actuators.

Elective Courses

Program elective courses are offered by departments to give students choice-based learning spaces, and expand micro specializations within a discipline.

Programme Elective – 1 (any one)

Introduction to Theatre
This course aims to provide students with an understanding of the role of storytelling, theatre, and performance in communication design, drawing connections between history, region, culture, society, and economy.
Calligraphy
The course aims to enable students to develop calligraphic skills and apply them creatively in design contexts. They will learn how to execute various strokes, understand calligraphic alphabets, explore different calligraphic styles, and apply basic principles to express letterforms artistically.

Programme Elective – 2 (any one)

Film Studies
The course aims to help students learn the basic vocabulary, elements of film form and style, and key figures, films, movements, and theories of cinema through exploring cinema from across both India and the rest of the world. By the end of the course, students should be able to critically analyze a film based on their learning throughout the module.
Graphic Narratives
This course aims to provide students with a basic understanding of stories, narratives, and their structures. Students will learn about various mediums of narrative, analyze narrative elements, and create an original narrative on a chosen or given subject, visualizing and presenting it in the medium of their choice.

KU Open Elective – 1

KU open elective is a unique initiative by Karnavati University aimed and building a transdisciplinary culture. Extending our focus on the choice-based learning model, these courses offer opportunities to engage with subjects outside their specializations.

Programme Core Courses

Advanced Typography

The course aims to enable students to apply typographical design principles, create forms for various design projects, develop complex typographical grids, and improve their typographic conceptual visualization.

History of Communication Design

This course aims to enable students to understand and analyze the history of art and communication design, including the impact of Bauhaus, and apply this understanding in the modern context of design strategies, processes, and styles. The course also aims to develop the student’s ability to critically analyze and synthesize design strategies and styles from the past and apply them to future styles.

Creative Image Building

This course aims to develop students’ ability to work with images in various contexts by enabling them to understand, create, manipulate, and design images that cater to specific communication needs. It also emphasizes the development of strong visual grammar and creative approaches for deriving communication visuals.

Design Project 1

The course aims to teach students how to understand a given brief or create their own from a theme, conduct research to derive actionable insights, conceptualize and design a product, and document and communicate their process and design effectively using visual and verbal modes of communication.
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Semester – 4

Programme Common Courses

Entrepreneurship

This course helps to understand the importance of opportunity recognition and internal and external analyses to the success of a business venture. To understand the importance of the marketing plan to obtaining, maintaining, and expanding an entrepreneur’s reach to its target market.

Tinkering Studio

Tinkering studio allows students to experiment with various materials, techniques, technologies, tools, etc, and explore their real-world possibilities. The course aims to encourage the exploration of ideas and concepts to learn, discover and reinforce new and learned skills.

Elective Courses

Programme Elective – 3 (any one)

Game Design
This course aims to teach students about the principles and elements of simple games, including the mechanics, rules, and how they are communicated to players. It also covers the importance of game characters and storytelling in games.
Illustration
This course aims to develop students’ ability to interpret texts and concepts into visual images, create illustrations by drawing, constructing, and inventing, and demonstrate a better understanding of the fundamentals of illustration.

Programme Elective – 4 (any one)

Infographics
The course aims to teach students how to analyze statistics and extract core information, familiarize themselves with different types of infographics, and convert statistical information into informative and entertaining visuals. It also focuses on developing their ability to communicate effectively through data visualization.
Motion Graphics
This course aims to develop student’s skills in using composition principles, typography, and images to express ideas and convert messages into visual stories. It also covers the use of micro-animations in visual communication and teaches the basic aspects of animation using Adobe After Effects.

KU Open Elective – 2

KU open elective is a unique initiative by Karnavati University aimed and building a transdisciplinary culture. Extending our focus on the choice-based learning model, these courses offer opportunities to engage with subjects outside their specializations.

Programme Core Courses

Design for Print

This course covers the basics of different types of publications, explores techniques for content development for print publications, and provides an understanding of quality control in industry-standard print productions. It also focuses on helping students understand the material for publication, implementation techniques, and the process of making formal documentation for publication.

Design for Digital Domain

This course aims to equip students with the skills to develop a complete website, including the ability to create content using different techniques, design a site map and wireframe, and develop the information architecture of the website. The course concludes with a final prototype of the website running in a simulated engine, along with a walkthrough of the complete website.

Design Project 2

This course focuses on developing students’ ability to understand and execute a given brief/theme, apply their previous semester’s learning towards it, and systematically design their research to derive actionable insights. Students will also be able to conceptualize, ideate, design, and prototype the developed product based on the most appropriate design solution, as well as document, articulate, present, and communicate their process and design in the most appropriate modes of communication, including visual and verbal.
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Semester – 5

KU Core Course

International Language – LEVEL 1 (any one)

The students will be able to have a basic grasp of formal and informal conversations and be able to read, write and understand the language. The language preference will be given to French and German/Spanish.
German
Italian
Spanish
French

Elective Courses

Programme Elective – 7 (any one)

Design for Social Responsibility: Urban Contexts
Students will gain a deeper understanding of social needs and identify problem areas in the urban context, while developing sensitivity to the needs of various sectors and applying appropriate research skills. They will also devise relevant design solutions specific to the urban environment.
Design for Social Responsibility: Rural Contexts
The course aims to develop students’ understanding of social needs and problem areas in rural contexts, as well as their ability to conduct research, observe, and empathize. Students will also learn to be sensitive to the needs of different sectors and devise relevant design solutions for rural environments.

Programme Elective – 8 (any one)

Character Design Workshop
Students will gain knowledge and practical skills in character design by learning terms and practising drawing from life, and be able to create characters with an advanced understanding of design elements such as personality, attitude, colour, and style to integrate with a script, and apply these in storyboarding.
Sound Design Workshop
Students will critically analyze a film’s aesthetic and technical sound components and identify synthesis techniques for sound design problems. They will also plan and create an original sound design for a short project.

Programme Open Elective – 1 (any one)

A programme open elective offered by the departments to give students the flexibility to choose the courses in addition to their primary area of specialisation.

Interaction Design (IxD)
ID1: Microinteractions
Aim of the course is to understand why micro-interactions are important, the role of emotion in engaging micro-interactions and in what type of contexts they are applied and how to use them.
ID2: Introduction to Universal Design Systems
This course aims to expose students with concepts of desing for all, why universality is important and in what type of UI contexts it can be applied.
Fashion Design (FD)
FD1: Fashion Materials & Textiles
Distinguish and deduce fabric behaviour and application based on their property, specifications, and aesthetics.
FD2: Fashion Design Process
Exhibit understanding of the application of basic principles and concepts of fashion-making to realize a 3-D form from a 2-D sketch/ideas.
Interior and Furniture Design (IFD)
IFD1: People and environment
The course focuses on the principles of ethnographic research methods and implementing them through forms and volumes that improve the experience of the space’s occupants.
IFD2: Spatial Interaction
The course focuses on understanding the essentials of anthropometry and the ergonomics of human beings as users of spaces and applying the fundamentals of anthropometry and the ergonomics of people as users of interior spaces.
Animation and Digital Media (ADM)
ADM1: Stop Motion Animation
Define and apply the basic vocabulary of graphic novels and exhibit critical reading skills and cognizance of multimodal writings.
ADM2: Introduction to Sound and Music
Analyzing and learning about sound recording instruments and the technical parts of sound recording and different aspects of sound i.e. Foley, effects, voiceovers, music, etc
Automobile and Transportation Design (ATD)
ATD1: Automotive Design Drawing I
Automotive Design Drawing is a course that focuses on teaching students the skills and techniques required to draw automobiles. Students learn to create sketches, renderings, and technical drawings of automotive designs using traditional and digital tools. The course emphasizes the importance of form, proportion, and surface detailing in automotive design.
ATD2: Physical Modelling I
A physical modelling course in automotive design teaches students how to create three-dimensional models of vehicles using clay and other materials. Students learn how to sculpt and refine their designs to create a realistic representation of a car’s exterior and interior, using various tools and techniques.
Product Design (PD)
PD1: User Experience Design
The course aims to describe the importance of the user-centred design process in UX and the role of users.
PD2: Design for Circular Economy
To enable students to evaluate design decisions to adopt a healthier ecosystem for responsible consumption. The ability to reflect systemic(macro) and individual(micro) levels of impact through design.
Game Deisgn & Simulation
GDS1:Game Character Sculpting
The student will focus on making clay sculptures from human reference. As character modeling is one of the most challenging things to perfect, the skills you acquire modeling the human form will make you a better modeler all around.
GDS2: Matte-painting-I
On completing this course, students will be able to plan, research and design digital matte paintings matching live-action footage. Create custom digital images using photographs and digital painting techniques.

Programme Common Courses

Apprenticeship

The course aims at creating new generation of practitioners of a trade or profession with on-the-job training from experienced masters.

Programme Core Courses

User Experience Design (UX)

This course focuses on developing a clear understanding of UX, the difference between UI and UX, and the importance of technology in solving real-world problems. Students will also learn IDEO methods of design thinking, the different stages involved, and the usability testing of prototypes to understand human psychology.

Brand Identity, Packaging and Promotional Design

The course aims to provide a holistic understanding of brand and visual identity, including the ability to apply visual thinking to create relevant symbols, as well as knowledge of color, composition, and typography. Students will be able to create comprehensive brand manuals and extended collaterals.

Design Project 3

These learning outcomes focus on students’ ability to apply their previous learning towards executing a given brief, conducting research, conceptualizing, ideating, designing, and prototyping a product, and documenting and communicating the process and design effectively through visual and verbal modes of communication.
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Semester – 6

KU Core Course

International Language – LEVEL 2 (any one)

The students will be able to have a basic grasp of formal and informal conversations and be able to read, write and understand the language. The language preference will be given to French and German/Spanish.
German
Italian
Spanish
French

Elective Courses

Programme Elective -7 (any one)

Design for Social Responsibility: Urban Contexts
Students will gain a deeper understanding of social needs and identify problem areas in the urban context, while developing sensitivity to the needs of various sectors and applying appropriate research skills. They will also devise relevant design solutions specific to the urban environment.
Design for Social Responsibility: Rural Contexts
The course aims to develop students’ understanding of social needs and problem areas in rural contexts, as well as their ability to conduct research, observe, and empathize. Students will also learn to be sensitive to the needs of different sectors and devise relevant design solutions for rural environments.

Programme Elective – 8 (any one)

Character Design Workshop
Students will gain knowledge and practical skills in character design by learning terms and practising drawing from life, and be able to create characters with an advanced understanding of design elements such as personality, attitude, colour, and style to integrate with a script, and apply these in storyboarding.
Sound Design Workshop
Students will critically analyze a film’s aesthetic and technical sound components and identify synthesis techniques for sound design problems. They will also plan and create an original sound design for a short project.

Programme Open Elective – 2 (any one)

A programme open elective offered by the departments to give students the flexibility to choose the courses in addition to their primary area of specialization.

Interaction Design (IxD)
ID3: Social Networks
Aim is to differentiate between different models ofsocial networks and the design principles and ideolo- gies behind them.
ID4: Digital Bio Application
To understand biometrics and its multiple types of applications. To understand the underlying principles of interaction design that establish the rules forsuccessful biometrics.
Fashion Design (FD)
FD3: Creative Surface Techniques
Explore a range of surface embellishment and manipulation techniques like quilting, patchwork, appliques, embroidery, smocking, printing, dyeing, tucks, gathers, etc.
FD4: Fashion, Image & Identity
Appreciate the cultural aspects and the relevant environment that establishes iconic references to the image.
Interior and Furniture Design (IFD)
IFD3: Parametric Design
he course emphasizes fundamental scripting with an emphasis on algorithms for creating complex patterns and connections by applying geometric ideas and parametric tools.
IFD4: Crafted by Nature
he program emphasizes a practical comprehension of the natural processes that take place through a variety of material processes, such as micro- and macro-scale weaving, folding, and layering.
Product Design (PD)
PD3: Introduction to Universal Design
To gain experience in understanding 2D technical drawings of products digitally.
PD4: Internet of everything
This course provides knowledge about various sensors, actuators and mechanism-driven actuation.
Automobile and Transportation Design (ATD)
ATD4: Automotive Design Drawing II
Automotive Design Drawing is a course that focuses on teaching students the skills and techniques required to draw automobiles. Students learn to create sketches, renderings, and technical drawings of automotive designs using traditional and digital tools. The course emphasizes the importance of form, proportion, and surface detailing in automotive design.
ATD5: Physical Modelling II
Physical model-making techniques course teaches students how to create physical prototypes and models of vehicles. In this course, students will learn about materials, tools, and techniques used to create scale models of cars and other vehicles. They will explore techniques such as Advance clay modeling, foam carving, and 3D printing to create accurate and visually appealing physical models for design validation and presentation.
Game Deisgn & Simulation
GDS3:2D Game Asset Creation and Integration
In this course, the students will be able to understand the 2D Game asset creation workflow. Conceptualize the game asset they want to create. Create and manage all digital assets related to specific levels for original game concepts.
GDS4: Matte-painting-II
This course allows students to plan, do research, and design digital matte paintings matching live-action footage. Analyze and creatively solve compositional and lighting problems related to digital matte creation. Students will explore weathering, aging, Day to night, changing the session, and replacing parts of the render to brake CG feeling. work for VFX and compositing shots.
Animation and Digital Media (ADM)
ADM3: 2D Digital Animation I
Students learn to apply traditional principles of animation to mainstream 2D digital processes using Adobe Suite.
ADM4: Graphic Narratives
This course helps to xtend knowledge and approaches to visual storytelling in relation to Illustration and Animation industry practice, society and culture, individual skills, abilities, perceptions and experiences.

Programme Common Courses

Research Methodology

The subject will build an ability to instigate novel ideas and in the process gain deeper insights into a subject in a systematized way.

Programme Core Courses

Portfolio Development

To summarize, students will learn how to curate and showcase their design projects effectively in their portfolios while keeping up with the contemporary best practices of the industry. They will also learn to design their portfolio and communication materials to reflect their personality.

User Interface Design (UI)

The course aims to teach students how to understand user needs through observation and ethnography, and then produce graphic elements, wireframes, and prototypes for an application’s interface. Students will also learn how to develop a final information architecture and walkthrough of the application.

Interdisciplinary Design Project

The course aims to help students conduct research, derive insights, and apply their disciplinary learning in cross-disciplinary contexts to create appropriate design solutions. Students will be able to conceptualize, ideate, design, and prototype their product, document and communicate their design process, and collaborate with interdisciplinary groups to achieve their goals.
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Semester – 7

Programme Common Courses

Design Management

The design management course provides students with the skills and knowledge needed to effectively manage the design process within the graphic design industry. Topics covered may include design strategy, project management, team building, and communication skills, all within the context of the design process.

Programme Core Courses

Internship

Students will gain an understanding of the graphic design industry and the role of communication designers in corporate environments, and learn professional practices and industry-required skill sets. They will also be able to document and present their research, ideation, and concepts in a professional manner.

Professional Procedures

Students will learn to communicate professionally and understand the legal and business aspects of starting their own business, including creating industry-standard project ideas, pitches, and other documents, while maintaining professional ethics such as upholding others’ ownership, deadlines, obligations, and confidentiality.

Design Project 4

Students will gain a comprehensive understanding of a given brief/theme and apply their previous semester learnings to execute it. They will conceptualize, ideate, design and prototype the product as per the appropriate design solution they have arrived at, and document, present, and communicate their design process in appropriate visual and verbal modes.
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Semester – 8

Programme Common Courses

Design Research

This course aims to teach students research methodology and techniques for academic writing, including identifying gaps in literature through literature reviews, comprehending aims, objectives, hypothesis and research design, and creating research proposals, abstracts, posters, papers and other academic publications.

Programme Core Courses

Graduation Project

The course aims to develop students’ research and analytical skills to draw actionable insights, plan and execute long-term projects, make design decisions for problem-solving, and present a comprehensive project to an expert jury panel. It also focuses on developing students’ ability to identify opportunities for design-driven interventions.
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