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About M.Design Industrial Design

M.Des. Industrial Design programme focuses on designing products, systems, and services that make life easier by developing creative thinking ability. It’s a balance of creativity, technology, cultural concerns, environmental needs, exploring materials, production techniques, aesthetics, and the emerging fields of Human-Computer Interaction (HCI), Artificial Intelligence, and social issues in both local and global contexts. UID also prides itself on being an organization with a melting pot of cultures, this programme is an opportunity for students to interact with individuals and study their cultures, and how they may or may not influence their design. Students learn and apply user-centric insights by becoming more empathetic.

M.Des. Industrial Design is offered by the Department of Industrial Design

Department of Industrial Design
Industrial Design deals with products, services, and systems addressing usability, form, function, aesthetics, material, technologies, and sustainability. Our students explore creative thinking and problem-solving processes to bring value to companies, communities, and people. Our focus is on designing products, systems, and services that make life easier. At the Department of Industrial Design, we balance creativity, technology, cultural concerns, and environmental needs, exploring materials, production techniques, aesthetics, and the emerging fields of Human-Computer Interaction (HCI), Artificial Intelligence, and social issues in both local and global contexts. We encourage our students to create solutions that are empathetic to the end user and have contextual insight.

Why study Product Design at UID?

Our curriculum encourages a broad exploration of the design practice with an emphasis on a user-centered approach and design thinking. We enable our students to develop critical, technical, and managerial skills that align with the contemporary conversation within the industry also entrepreneurial thinking for self-development by aligning with thought leaders in the industry. This course is focused on process-driven work that examines all aspects of industrial design from conception to implementation. We impart our students with a wide range of design skills and methodology that allows them to articulate their design ideas and thinking. Our exemplary infrastructure and workshops support model-making and prototype-building for different kinds of design briefs.

Semester 1


  • Communication Skills
  • Leadership Development Lab


  • Culture and Environment
  • Fundamentals of Design
  • Digital Visualization


  • Representation Techniques
  • Ergonomics
  • Design Process
  • Material and Process

Semester 2


  • Professional Development


  • Introduction to Interaction Design
  • Design Semantics


  • Form Studies
  • Human Factors
  • Introduction to Graphic Design
  • Prototyping Techniques
  • System Thinking and Design

Semester 3


  • Research Methodology
  • Entrepreneurship Development


  • Introduction to Universal Design
  • Packaging Design


  • Design Management
  • Humanizing Technology
  • Technically Complex Product Design
  • Product Detailing
  • Internship

Semester 4


  • Design Research


  • Graduation Project

Areas of Mastery

  • – Process Design
  • – User Experience Design
  • – User Interface Design
  • – Social Innovation
  • – System Design
  • – Service Design
  • – Human Factors (Ergonomics)


The main objective of the course is to acquaint the students with practical knowledge regarding the conceptualization, design, and development of a new product. Industrial Designers have evolved from individual contributors to being called upon to reform business models, drive design standards across the organization, and improve the overall customer experience. Industrial Design focuses on consumer goods, healthcare equipment, toy design, evolving technology-based design, e-commerce, etc. with an emphasis on the design of form and styling, user-centered design, experience design, value engineering, and holistic product development. The course will give a high degree of technical knowledge balanced with creative ability and a hands-on approach. Students get well-acquainted with contemporary realities that are inclusive of sustainability and technological change. The student will gain the ability to use technology for the benefit of society.

Learning Model of M.Design Industrial Design

The learning model at UID is incubated to create and adapt to an appropriate environment of learning that facilitates our students with new experiences. We make sure our learning model engages the learner into new dimensions of work. This model provides an environment for interactive student engagement and enhances the system thinking ability.

At UID, we believe that the experiential knowledge gained while developing and implementing this unique learning model is transferable to other disciplines as well.

Satish Gokhale – Design Directions Pune
Mukul Goyal – Mukul Goyal
Somnath Dutta Roy – Idea Matrix, Mumbai

UID organises a number of workshops on a regular basis to help students connect with and expand their creativity.  The workshops introduce students to the concepts of design and provide a strong grounding and encourage personal and artistic growth through innovative self-expression. All the classrooms are equipped with unique modern facilities and state-of-the-art equipment that provide an extensive experience in art and design. The workshops offer insights into topical themes in the field of design along with practical exercises that come with a high level of professionalism.


I have a Bachelor’s degree in a non-design stream. Am I eligible for M.Des. Industrial Design at UID?

Yes, you are eligible for M. Des. in Industrial Design. All you need is a curious and willing mind!

What should I include in my portfolio for admission to the M.Des. Industrial Design?

Your portfolio should reflect your aesthetic and highlight your skills in 2D/3D product sketching, 3D models, the design process, and your ability to work hands-on. You may also include your extracurricular skills like photography, model making, presentation skills, etc. It is advisable to keep your portfolio concise & crisp.

Are sketching skills a requirement to get into the programme?

Basic sketching skills will surely help you in visualizing your designs. It is a good idea to practice sketching and doodling regularly as it helps you present your design ideas. Start exploring and enjoying different mediums of sketching. Product-specific drawings, digital renders, marker renders, and illustration techniques will be a part of your modules at UID.

Is model-making skill a requirement to get into the programme?

Brief knowledge of scale and dimensions as well as materials is preferable. Model-making skills and processes will be touched upon during the modules taught.

What kind of subjects/courses will I study in the M.Des. Industrial Design programme?

The product design programme at UID offers a well-balanced, hands-on, and industry-focused curriculum of theory and practical courses, 2 years for the Post graduate programme. The details of semester-wise subjects/courses are shared on the website in the department section.
M. Des. Industrial Design programme includes subjects covering Design and Technology, User Experience Design, Internet of Everything (IoT), Packaging design, Universal Design, Product Detailing, Surface Modelling, Rendering, entrepreneurship, and research methodology. Students get the opportunity to study an International language as well as opt from a bouquet of interdisciplinary electives. Internship & Graduation projects are offered to gain an understanding of the workings of the product industry.

Do you organize study trips?

Study trips are organized for students to sensitize them to the cultural influences that might affect the design of products. The trips may include visits to heritage places, Industry visits, design studios, industrial production units, etc. for an immersive experience as per the requirement of the courses. The trips may vary from local visits to outstation travels for a couple of days. Faculty members also accompany the students on the study trips.

What companies have the students go to for Internships and Graduation Projects?

Our students have pursued their internships with multinationals like IBM, Microsoft, Tata Elxsi, Godrej, Hettich, Titan, Capgemini, Amazon.com, Myntra, Accenture, Caratlane, and Bata. Students have also pitched their projects with various NGOs & governmental organizations like DRDO among others.

What are the options after graduation & what support is available from the institute?

The students upon completion of their degree choose one of the following,
i. Have their start-up & be entrepreneurs. The Corporate Resource Centre at UID guides as required.
ii. Go overseas for higher education. The International Relations Office at UID guides and supports the admission & visa process.
iii. Get a job in the industry. The Corporate Resource Centre at UID works with the students from their Internship onwards for aspiration mapping & placement accordingly.

What is the examination/evaluation system?

The evaluation for each course has the following parts-
i. Continuous Evaluation- It comprises marking regular assignments during the semester. There are points for attendance too.
ii. Mid-Term Exam- Students are evaluated through written exams and internal jury during the mid-semester.
iii. End Term Exam- The final exam comprises of written paper for theory courses and an external jury for practical courses.

What infrastructure is available on campus?

UID provides world-class facilities at its sprawling campus. The infrastructure includes a technologically advanced Felder Lab, a Maker’s Lab that includes 3D printers, an AR VR lab, machines for metal works, a fully functional wood workshop, a leather lab, a ceramic lab, audio-visual rooms, a library, and an auditorium. All the classrooms are equipped with unique modern facilities and state-of-the-art equipment that provide an extensive experience in art and design. The campus also houses a Centre for Craft Innovation where students can engage in a symbiotic learning model with craftsmen & artisans from across the country for product development & diversification.

What are the class timings?

Classes are scheduled from 9 am to 4 pm on weekdays. Labs are kept open after hours at the request of students if required, safety precautions like masks, aprons, and gloves are all mandatory for the student’s safety.

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