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About M.Design in Visual Experiential Design

The Master’s program in Visual Experience Design is conceptualized to foster and encourage curiosity, cultivate a research-oriented mindset, and cultivate designers who are sensitive, aesthetic, responsible, and innovative. The program is designed to provide students with a multidisciplinary and multisensory approach, derived from their research, which explores various aspects of communication design.

The Master’s Degree curriculum has been carefully designed to provide students with a comprehensive learning experience that encompasses both practical skills and conceptual development. The course emphasizes a well-rounded education by covering Design Fundamentals, Design Research, and the application of emerging technologies to enhance research and conceptual abilities. The curriculum strikes a balance between traditional and contemporary subjects, aligning with current industry practices on a national and international scale. The master’s program takes a holistic approach, fostering creative and critical thinking skills to go beyond traditional mediums and deliver enriching and immersive learning experiences that meet industry demands. The course places significant importance on equipping students with not only fundamental knowledge but also with the ability to thrive in an ever-evolving, interactive society where human-centric and user-friendly communication design is paramount.

The credit structure based on choice empowers students to explore and exercise their creative independence, enabling them to become catalysts for change. A diverse range of subjects facilitates integration and fosters profound learning, contributing to holistic personal growth.

M. Design in Visual Experiential Design is offered by the Department of Communication Design

Department of Communication Design
The Visual Experience Design curriculum covers a large gamut of design fields encouraging students to explore and discover their passions and interests. We equip the students with a robust foundation of design principles, processes, and skills along with a strong ethos of research fuelled by a healthy dose of curiosity. Being research-led and user-centric is a part of everything that we do in the program. We enable our students to develop critical, technical, and managerial skills that align with contemporary conversations within the industry. We also promote entrepreneurial thinking for self-development by constantly challenging the possibilities and striving to innovate. The first semester is devoted to instructing students on the fundamentals and foundations of design, including design sketching, analytical and perceptual observation and portrayal, elements and principles of design, color, material explorations, and other topics. After that, progressively go on to more complicated strategies, such as environmental awareness of society and culture, design thinking, the history of communication design, semiotics, and other subjects. Their grasp of components like composition, colors, and textures around them is primarily developed, as well as their hand-eye coordination. Additionally, it serves to acclimate them to their immediate visual environment as well as the shapes, colors, and textures of the natural world. It is aimed to develop their capacity for imagination and creativity.

Semester 1

KU Core Courses

  • Communication Skill
  • Leadership Development Lab

Programme Common Courses

  • Culture and Environment
  • Fundamentals of Design
  • Digital Visualization

Programme Core Courses

  • Drawing for Design
  • History of Communication Design
  • Visual Perception and Aesthetics
  • Fundamentals of Communication Design

Semester 2


  • Professional Development


  • Photography
  • Videography


  • Typography
  • Design for Digital Media 
  • Branding and Identity Design 
  • Portfolio Design 
  • Visual Ergonomics 
  • Design for Social Relevance Project (Inter-Disciplinary)

Semester 3

KU Core Courses

  • Research Methodology
  • Entrepreneurship Development

Programme Core Courses

  • Internship
  • Visual Narrative
  • Interaction Design
  • Design Project 2 (Design for Visual Experience)

Semester 4


  • Design Research


  • Advance Portfolio and Presentation
  • Graduation Project

Areas of Specialization

  • – User Experience (UX) Design
  • – User Interface (UI) Design
  • – Illustration
  • – Print and Publication Design
  • – Motion Graphics
  • – Wayfinding and Signages
  • – Brand Identity, Packaging, and Promotional Design
  • – Advertising
  • – Graphic Design


One of the main objectives of the course is to acquaint the students with practical knowledge regarding the conceptualization, design, and development of engaging communication collaterals across all mediums. They could be products like books, brochures, posters, exhibitions, installations, brand assets, spaces, websites, apps, etc., or services like digital management platforms, education aids, or strategies like promotional, marketing, and communication strategies. They learn about and make connections to more important societal and cultural issues, such as environment and ethnography, for socially responsive design, among others. They continue to discuss contemporary issues like branding and advertising, visual ergonomics, creating for the digital world, promotional design, infographics, motion graphics, UI/UX design, etc. Visual Experience Design students have also gone on to become entrepreneurs by starting their design studios and consultancies.

Learning Model of M.Design Visual Experiential Design

The learning model at UID is incubated to create and adapt to an appropriate environment of learning that facilitates our students with new experiences. We make sure our learning model engages the learner into new dimensions of work. This model provides an environment for interactive student engagement and enhances the system thinking ability.

At UID, we believe that the experiential knowledge gained while developing and implementing this unique learning model is transferable to other disciplines as well.

Itu Chaudhuri
Hemant Suthar
Aditya Kapoor
Amardeep Behl
Anthony Lopez
Arvind Lodaya

UID organises a number of workshops on a regular basis to help students connect with and expand their creativity. The workshops introduce students to the concepts of design and provide a strong grounding and encourage personal and artistic growth through innovative self-expression. All the classrooms are equipped with unique modern facilities and state-of-the-art equipment that provide an extensive experience in art and design. The workshops offer insights into topical themes in the field of design along with practical exercises that come with a high level of professionalism.


I have a Bachelor’s degree in a non-design stream. Am I eligible for M. Des. in Visual Experiential Design at UID?

Yes, you are eligible for M. Des. in Visual Experiential Design. All you need is a curious and willing mind! Not having an academic background in design will also mean that the student will need to put in more effort, especially in the first semester, and pursue independent study to become well-versed in the fundamentals of visual experience design.

What should I include in my portfolio for admission in Visual Experiential Design?

Include your finest artwork that demonstrates both technical and creative ability. Use examples of graphic design, typography, branding, packaging, and posters to show that you grasp the fundamentals of visual Experience. In your initiatives, draw attention to ones that demonstrate your talent and future potential. You may also include your extracurricular skills like photography, dance, music, poetry, sports, etc. It is advisable to keep the portfolio concise & crisp.

Is drawing skill a requirement to get into the programme?

Although having good drawing abilities can be useful in the field of design, entry into a Visual Experiential Design programme is not necessarily strictly required. However, a solid foundation in visual aesthetics, composition, and an understanding of design principles are generally important for success in the program.

Are software skills a requirement to get into the programme?

It is not necessary to have prior knowledge of any design software before joining. While it might be helpful to have some knowledge, it is a bigger advantage in foundational learning if there is no prior software knowledge. This is because, you will start with a clean slate when you learn the foundations of design and pencil, pen and paper learning allows for a deeper, tactile and long-retained learning experience. Basic classes for design software are a part of the curriculum and every student learns as they work.

What kind of subjects/courses will I study in Visual Experiential Design programme?

You will study a range of topics and courses that cover the field's multiple aspects. Fundamentals of design, graphic design, digital media, photography, visual storytelling, typography, branding, motion graphics, interactive media, illustration, art history, brand identity, packaging, and promotional design, advertising and marketing concepts are a few examples. Additionally, you will study topics like web design, social media designing, animation, and video creation. These courses are designed to improve your ability to solve design problems, communicate effectively, think creatively, be technically proficient with design software, and understand visual aesthetics so that you can captivate audiences visually.

Do you organize study trips?

Yes! We organize study trips. The purpose of study tours are to expose students to the real world, inspire them, and provide them hands-on experience. These outings can include visiting by art galleries, design studios, agencies, and museums to get knowledge of business procedures and ethnography study. Visits to cultural and historical locations provide inspiration from distinctive architectural settings and imagery. The trips may vary from local visits to outstation travels for a couple of days. Faculty members accompany the students on the study trips.

What companies have the students go to for Internships and Graduation Projects?

Our students have pursued their internships with multinationals like Microsoft, Cognizant, Deloitte, TCS, Accenture etc. Companies like Ogilvy & Mather, JWT India, and Lowe Lintas offer internships and projects focused on visual communication, branding, and advertising design. Studios such as Elephant Design, Kulture Shop, and Codesign provide internships and projects in graphic design, user experience design, and visual branding. Disney India, Viacom18, and Balaji Telefilms offer internships and projects in areas like animation, motion graphics, and visual storytelling. WATConsult, Webchutney, and FoxyMoron provide opportunities for visual communication projects related to digital marketing, social media, and web design. Our students also intern at well-known design agencies and studios like DDB Mudra, FCB Ulka, Landor and Fitch, Animal Co, Please See, Grey, WWF, Lopez Design, Lollypop Design, Daiko FO, Zomato, Builders Club etc.

What are the options after graduation & what support is available from the institute?

The students upon completion of their degree choose one of the following,
1. Have their start-up and be entrepreneurs - The Corporate Resource Centre at UID guides as required.
2. Go overseas for higher education for Doctoral studes. - The International Relations Office at UID guides and supports the admission & visa process.
3. Get a job in the industry - The Corporate Resource Centre at UID works with the students from their Internship onwards for aspiration mapping & placement accordingly. Visual Experience Design students have been placed in eminent organizations like Deloitte, Cognizant, Accenture, Tech Mahindra, Headout, Cradlewise, TCS, Zeux etc.

What is the examination/ evaluation system?

The evaluation for each course has the following parts:
1. Continuous Evaluation- It comprises marking regular assignments during the semester. There are points for attendance too.
2. Mid-Term Exam- Students are evaluated through written exams and an internal jury during the mid-semester.
3. End Term Exam- The final exam comprises of written paper for theory courses and an external jury for practical courses.

What infrastructure is available on campus?

The sprawling campus of UID offers top-notch facilities, including advanced labs like the Felder Lab and Makers Lab with 3D printers, AR VR lab, metalworking machines, wood workshop, leather lab, ceramic lab, WACOM lab, digital lab, audio-visual rooms, library, and auditorium. All classrooms are equipped with modern amenities and state-of-the-art equipment. The campus also features a Centre for Craft Innovation, facilitating collaborative learning with craftsmen and artisans for product development and diversification.

What are the class timings?

Classes are scheduled from 9 am to 4 pm on weekdays. Labs are kept open after hours at the request of students if required.

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