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About B.Design (Hons.) Visual Communication

B.Design (Hons.) Visual Communication programme is a research-driven program that aims to enable its students to be future-ready through its offer of a unique bouquet of communication design courses that are at once grounded in design foundation and process through inclusive and sustainable approaches while being technologically current and progressive. These courses include basic design, typography, print and publication design, branding, UX-UI, design for social responsibility, illustration, digital design, game design, wayfinding, and signage among others.

Through a rigorous user-centric approach, the program inculcates a strong sense of empathy by being sensitive to the environmental, economic, inclusivity, and socio-cultural concerns of today; not just in the local or national contexts but also in the global ones. With a strong industry connect through regular workshops and masterclasses by eminent design practitioners, researchers, and academicians, the students are always up to speed with the latest and best practices. The end-semester design projects allow students to test themselves by applying their learnings to execute projects which reflect their research, knowledge, comprehension, creativity, thought process, and skills of final execution, prototyping, and presentation.

B.Design (Hons.) Visual Communication is offered as part of Department of Communication Design

Department of Communication Design
The Visual Communication programme enables our students to produce creative solutions to meet the visual design needs of the society. Students create visual artworks that communicate, challenge, and express their own and others' ideas. They develop perceptual and conceptual understanding, critical reasoning, and practical skills through exploring and expanding their understanding to the world. The discipline encourages students to work on a variety of projects while majoring in selected sub-domains of graphic design. The Visual Communication programme offers courses in core graphic design modules of typography, calligraphy, print and publication design, photography, brand identity, packing and promotion design, illustration, design for the digital domain, UX-UI design, socially relevant design etc. In addition, students undertake the study of cultural and historical contexts as well as social and ethical factors that influence design decisions.

Why study Visual Communication at UID?

The Visual Communication curriculum covers a large gamut of communication design fields encouraging students to explore and discover their passions and interests. We equip the students with a robust foundation of design principles, processes, and skills along with a strong ethos of research fuelled by a healthy dose of curiosity. Being research-led and user-centric is a part of everything that we do in the program. We enable our students to develop critical, technical, and managerial skills that align with contemporary conversations within the industry. We also promote entrepreneurial thinking for self-development by constantly challenging the possibilities and striving to innovate. The course also seeks to strengthen the students’ confidence in their articulation and presentation. Besides the state-of-art infrastructure, we have a dynamic team of faculty members who combine years of industry and academic experience with youthful enthusiasm and fresh approaches to delivering the curriculum.

Course Structure

Semester 1

KU CORE COURSES

  • Professional Communication
  • Leadership Development Lab

PROGRAMME COMMON COURSES

  • Art, Design and Culture
  • Visualisation & Representation
  • Material Exploration
  • Digital Tools-I
  • Design Process
  • Basic Design

Semester 2

KU CORE COURSES

  • Thinking Skills

PROGRAMME COMMON COURSES

  • Design Criticism and Aesthetics
  • Form Space and Structure
  • Digital Tools-2
  • Discover Design in India

PROGRAMME CORE COURSES

  • Photography
  • Basic Typography
  • Integrated Foundation Project – Visual Communication

Semester 3

KU CORE COURSES

  • Professional Ethics

KU OPEN ELECTIVE- I

  • Principles and Practices of Management

ELECTIVE COURSES

  • Programme Elective- I (Any one)
    1. Introduction to Theatre
    2. Calligraphy
  • Programme Elective- II (Any one)
    1. Film Studies
    2. Graphic Narratives

PROGRAMME COMMON COURSE

  • Creative Coding

PROGRAMME CORE COURSES

  • Advanced Typography
  • History of Communication Design
  • Creative Image Building
  • Design Project I

Semester 4

KU OPEN ELECTIVE- II (Any one)

  • Psychology
  • Fundamentals of Applied AI

PROGRAMME COMMON COURSE

  • Entrepreneurship
  • Tinkering Studio

ELECTIVE COURSES

  • Programme Elective- III (Any one)
    1. Game Design
    2. Illustration
  • Programme Elective- IV (Any one)
    1. Infographics
    2. Motion Graphics

PROGRAMME CORE COURSES

  • Design for Print
  • Design for Digital Domain
  • Design Project II
  • Apprenticeship (4 weeks)

Semester 5

KU CORE COURSES

  • International Language- I (Any one)
    1. German- I
    2. Italian-I
    3. French-I

PROGRAMME OPEN ELECTIVE- I (Any one)

  • Conceptualization & Characterization
  • Speed Modelling in Clay
  • Fashion Styling Fundamentals
  • Space Perception
  • Design Systems
  • Style Statements: Costume Jewellery
  • Concept Sketching
  • Illustration

ELECTIVE COURSES

  • Programme Elective- V (Any one)
    1. Augmented, Virtual and Mixed Realities – Fundamentals
    2. Object and Environment Visualization
  • Programme Elective- VI (Any one)
    1. Augmented, Virtual and Mixed Realities – Advanced
    2. Wayfinding and Signages

PROGRAMME CORE COURSES

  • User Experience Design (UX)
  • Brand Identity, Packaging and Promotional Design
  • Design Project III

Semester 6

KU CORE COURSES

  • International Language- II (Any one)
    1. German- II
    2. Italian- II
    3. French- II

PROGRAMME ELECTIVE- II (Any one)

  • 3D Background Design
  • Industrial Design CTG (Color, Trim, Graphics)
  • Surface Design and Development
  • Design with Parametrics
  • Design for all Senses
  • Bespoke Bags
  • Component-Based Design
  • Brand and Identity Design

PROGRAMME COMMON COURSE

  • Research Methodology
  • Interdisciplinary Design Project

ELECTIVE COURSES

  • Programme Elective- VII (Any one)
    1. Design for Social Responsibility: Urban Contexts
    2. Design for Social Responsibility: Rural Contexts
  • Programme Elective- VIII (Any one)
    1. Character Design Workshop
    2. Sound Design Workshop

PROGRAMME CORE COURSES

  • User Interface Design (UI)
  • Portfolio Development

Semester 7

PROGRAMME COMMON COURSE

  • Design Management

PROGRAMME CORE COURSES

  • Internship
  • Professional Procedures
  • Design Project IV

Semester 8

PROGRAMME CORE COURSES

  • Graduation Project

PROGRAMME COMMON COURSE

  • Design Research
Click here to view details about Course Structure along with Course Description

Areas of Specialization

  • User Experience (UX) Design
  • User Interface (UI) Design
  • Illustration
  • Print and Publication Design
  • AR/VR/XR
  • Motion Graphics
  • Wayfinding and Signages
  • Brand Identity, Packaging, and Promotional Design
  • Character Design
  • Sound Design

Career Prospects

One of the main objectives of the course is to acquaint the students with practical knowledge regarding the conceptualization, design, and development of engaging communication collaterals across all mediums. They could be products like books, brochures, posters, exhibitions, installations, brand assets, spaces, websites, apps, etc., or services like digital management platforms, education aids, or strategies like promotional, marketing, and communication strategies. UID’s visual communication students have found jobs in the sectors of UX-UI, fintech, branding and packaging design, visualization, film and television production, advertising, publication design, graphic design, digital marketing, digital media, type foundries, experiential design studios, design education, and design research, etc. Visual Communication students have also gone on to become entrepreneurs by starting their design studios and consultancies.

Workshop

The learning model at UID is incubated to create and adapt to an appropriate environment of learning that facilitates our students with new experiences. We make sure our learning model engages the learner into new dimensions of work. This model provides an environment for interactive student engagement and enhances the system thinking ability.

At UID, we believe that the experiential knowledge gained while developing and implementing this unique learning model is transferable to other disciplines as well.

Itu Chaudhuri
Hemant Suthar
Aditya Kapoor
Amardeep Behl
Anthony Lopez
Arvind Lodaya

UID organises a number of workshops on a regular basis to help students connect with and expand their creativity. The workshops introduce students to the concepts of design and provide a strong grounding and encourage personal and artistic growth through innovative self-expression. All the classrooms are equipped with unique modern facilities and state-of-the-art equipment that provide an extensive experience in art and design. The workshops offer insights into topical themes in the field of design along with practical exercises that come with a high level of professionalism.

FAQs

I have an educational background in a non-science stream. Am I eligible for B.Des. (Hons.) Product design at UID?

Yes, you are eligible for B.Des. (Hons.) Visual Communication, irrespective of your discipline. All you need is a curious mind!

What should I include in my portfolio for admission to the B.Des (Hons.) Visual Communication?

Your portfolio should reflect your aesthetic and highlight your skills in sketching, drawing, colours, photography etc and co-curricular skills like poetry, writing, videography etc. Irrespective of the medium, make sure that while showcasing your best work, your portfolio is honest, reflects your personality, and is precise and compact.

Are sketching skills a requirement to get into the programme?

Basic sketching skills will always be a big plus. It is a good idea to practise sketching and doodling regularly as it helps you present your design ideas. Start exploring and enjoying different mediums of sketching. Design-specific drawing, as such, will be a part of your curriculum once you join.

Are software skills a requirement to get into the programme?

It is not necessary to have prior knowledge of any design software before joining. While it might be helpful to have some knowledge, it is a bigger advantage in foundational learning if there is no prior software knowledge. This is because, you will start with a clean slate when you learn the foundations of design and pencil, pen and paper learning allows for a deeper, tactile and long-retained learning experience. Basic classes for design software are a part of the curriculum and every student learns as they work.

What kind of subjects/courses will I study in the Visual Communication programme?

Besides the pan-design foundation courses in design drawing, visual representation, colour and composition, basic design elements and principles, material exploration, design process, aesthetics, culture studies. etc. The B.Des. (Hons.) Visual Communication programme offers courses in core graphic design modules of typography, calligraphy, print and publication design, photography, brand identity, packing and promotion design, illustration, design for the digital domain, UX-UI design, socially relevant design etc. Along with these, ancillary communication courses like creative coding, film studies, graphic narratives, theatre, wayfinding and signage design, spatial design, experiential design, infographics, motion graphics, basic game design, design management, design entrepreneurship and professional ethics are also offered.

Does UID organize study trips?

Study trips are organized for students to sensitize them to the cultural influences that might affect the design of products. The trips may include visits to heritage places, craft clusters, urban and rural environments, museums, expositions, design studios, industrial production units, etc. for an immersive experience as per the requirement of the courses. The trips may vary from local visits to outstation travels. Faculty members also accompany the students on the study trips.

What companies have the students go to for Internships and Graduation Projects?

Our students have pursued their internships with multinationals like Microsoft, Cognizant, Deloitte, TCS, Accenture etc. Our students also intern at well-known design agencies and studios like DDB Mudra, FCB Ulka, Landor and Fitch, Animal Co, Please See, Grey, WWF, Lopez Design, Lollypop Design, Daiko FO, Zomato, Builders Club etc.

What are the options after graduation & what support is available from the institute?

The students upon completion of their degree choose one of the following,

  1. Have their start-up and be entrepreneurs - The Corporate Resource Centre at UID guides as required.
  2. Go overseas for higher education - The International Relations Office at UID guides and supports the admission & visa process. Visual Communication students have gone on to pursue their master's degrees in universities in India, the USA, the UK, Canada, and Australia among other countries.
  3. Get a job in the industry - The Corporate Resource Centre at UID works with the students from their Internship onwards for aspiration mapping & placement accordingly. Visual Communication students have been placed in eminent organizations like Deloitte, Cognizant, Accenture, Tech Mahindra, Headout, Cradlewise, TCS, Zeux etc.

What is the examination/ evaluation system?

The evaluation for each course has the following parts-

  1. Continuous Evaluation- It comprises marking regular assignments during the semester. There are points for attendance too.
  2. Mid-Term Exam- Students are evaluated through written exams and an internal jury during the mid-semester.
  3. End Term Exam- The final exam comprises of written paper for theory courses and an external jury for practical courses.

What infrastructure is available on campus?

UID provides world-class facilities at its sprawling campus. The infrastructure includes a technologically advanced Felder Lab, a Makers Lab that includes 3D printers, an AR VR lab, machines for metal works, a fully functional wood workshop, a leather lab, a ceramic lab, a WACOM lab, a digital lab, audio-visual rooms, a library, and an auditorium. All the classrooms are equipped with modern facilities and state-of-the-art equipment. The campus also houses a Centre for Craft Innovation where students can engage in a symbiotic learning model with craftsmen & artisans from across the country for product development & diversification.

What are the sectors in which a graduate of Visual Communication might find work?

UID’s visual communication students have found jobs in the sectors of UX-UI, branding and packaging design, visualization, film and television production, advertising, publication design, graphic design, digital marketing, digital media, type foundries, experiential design studios, design research, design academics etc.

What are the class timings?

Classes are scheduled from 9 am to 4 pm on weekdays. Labs are kept open after hours at the request of students if required, safety precautions like masks, aprons, and gloves are all mandatory for the student’s safety.

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