Yes, you are eligible for B.Des. (Hons.) Visual Communication, irrespective of your discipline. All you need is a curious mind!

Your portfolio should reflect your aesthetic and highlight your skills in sketching, drawing, colours, photography etc and co-curricular skills like poetry, writing, videography etc. Irrespective of the medium, make sure that while showcasing your best work, your portfolio is honest, reflects your personality, and is precise and compact.

Basic sketching skills will always be a big plus. It is a good idea to practise sketching and doodling regularly as it helps you present your design ideas. Start exploring and enjoying different mediums of sketching. Design-specific drawing, as such, will be a part of your curriculum once you join.

It is not necessary to have prior knowledge of any design software before joining. While it might be helpful to have some knowledge, it is a bigger advantage in foundational learning if there is no prior software knowledge. This is because, you will start with a clean slate when you learn the foundations of design and pencil, pen and paper learning allows for a deeper, tactile and long-retained learning experience. Basic classes for design software are a part of the curriculum and every student learns as they work.

Besides the pan-design foundation courses in design drawing, visual representation, colour and composition, basic design elements and principles, material exploration, design process, aesthetics, culture studies. etc. The B.Des. (Hons.) Visual Communication programme offers courses in core graphic design modules of typography, calligraphy, print and publication design, photography, brand identity, packing and promotion design, illustration, design for the digital domain, UX-UI design, socially relevant design etc. Along with these, ancillary communication courses like creative coding, film studies, graphic narratives, theatre, wayfinding and signage design, spatial design, experiential design, infographics, motion graphics, basic game design, design management, design entrepreneurship and professional ethics are also offered.

Study trips are organized for students to sensitize them to the cultural influences that might affect the design of products. The trips may include visits to heritage places, craft clusters, urban and rural environments, museums, expositions, design studios, industrial production units, etc. for an immersive experience as per the requirement of the courses. The trips may vary from local visits to outstation travels. Faculty members also accompany the students on the study trips.

Our students have pursued their internships with multinationals like Microsoft, Cognizant, Deloitte, TCS, Accenture etc. Our students also intern at well-known design agencies and studios like DDB Mudra, FCB Ulka, Landor and Fitch, Animal Co, Please See, Grey, WWF, Lopez Design, Lollypop Design, Daiko FO, Zomato, Builders Club etc.

The students upon completion of their degree choose one of the following,

1. Have their start-up and be entrepreneurs - The Corporate Resource Centre at UID guides as required.
2. Go overseas for higher education - The International Relations Office at UID guides and supports the admission & visa process. Visual Communication students have gone on to pursue their master's degrees in universities in India, the USA, the UK, Canada, and Australia among other countries.
3. Get a job in the industry - The Corporate Resource Centre at UID works with the students from their Internship onwards for aspiration mapping & placement accordingly. Visual Communication students have been placed in eminent organizations like Deloitte, Cognizant, Accenture, Tech Mahindra, Headout, Cradlewise, TCS, Zeux etc.

The evaluation for each course has the following parts-

1. Continuous Evaluation- It comprises marking regular assignments during the semester. There are points for attendance too.
2. Mid-Term Exam- Students are evaluated through written exams and an internal jury during the mid-semester.
3. End Term Exam- The final exam comprises of written paper for theory courses and an external jury for practical courses.

UID provides world-class facilities at its sprawling campus. The infrastructure includes a technologically advanced Felder Lab, a Makers Lab that includes 3D printers, an AR VR lab, machines for metal works, a fully functional wood workshop, a leather lab, a ceramic lab, a WACOM lab, a digital lab, audio-visual rooms, a library, and an auditorium. All the classrooms are equipped with modern facilities and state-of-the-art equipment. The campus also houses a Centre for Craft Innovation where students can engage in a symbiotic learning model with craftsmen & artisans from across the country for product development & diversification.

UID’s visual communication students have found jobs in the sectors of UX-UI, branding and packaging design, visualization, film and television production, advertising, publication design, graphic design, digital marketing, digital media, type foundries, experiential design studios, design research, design academics etc.

Classes are scheduled from 9 am to 4 pm on weekdays. Labs are kept open after hours at the request of students if required, safety precautions like masks, aprons, and gloves are all mandatory for the student’s safety.