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About B.Design (Hons.) Interaction Design

B.Design (Hons.) Interaction Design (IxD) is a crucial interdisciplinary programme that aims to enhance the user experience by studying how people interact with various products, systems, and services. The department focuses on research and design to create seamless interactions that meet user needs and expectations. While Visual Communication and Product Design are essential in their own right, Interaction Design is primarily concerned with how users will interact with the visual elements, products, and services, relevant to the culture and demography.

Interaction Design encompasses a broad range of concepts and techniques, including UX (User Experience) design, UI (User Interface) design, Research Methodologies, voice and gesture-based interfaces, spatial interfaces, IoT systems, and Extended Reality (AR, VR) design. Ergonomics also plays a critical role in Interaction Design, ensuring that products and interfaces are comfortable and easy to use for users.

By focusing on the needs of the user and designing interfaces that are intuitive, efficient, and engaging, Interaction Design helps companies create products and services that are more effective, enjoyable, and profitable. Therefore, Interaction Design is an essential field for any organization that wants to remain competitive in today’s digital age.

B.Design (Hons.) Interaction Design is offered by the Department of Industrial Design

Department of Industrial Design
Interaction Design deals with products, services, and systems addressing usability, form, function, aesthetics, material, technologies, and sustainability. Our students explore creative thinking and problem-solving processes to bring value to companies, communities, and people. Our focus is on designing products, systems, and services that make life easier. At the Department of Industrial Design, we balance creativity, technology, cultural concerns, and environmental needs, exploring materials, production techniques, aesthetics, and the emerging fields of Human-Computer Interaction (HCI), Artificial Intelligence, and social issues in both local and global contexts. We encourage our students to create solutions that are empathetic to the end user and have contextual insight.

Why study Interaction Design (IxD) at UID?

Our curriculum encourages a broad exploration of the design practice with an emphasis on a user-centered approach and design thinking and beyond. We enable our students to develop critical, technical, and managerial skills that align with the contemporary conversation within the industry also entrepreneurial thinking for self-development by aligning with thought leaders in the industry. The course is focused on process-driven work that examines all aspects of industrial design from conception to implementation. We equip our students with a wide range of design skills and thought processes that allow them to articulate their design ideas and thinking. Our exemplary infrastructure and workshops support model-making and prototype-building for different kinds of design briefs.

Course Structure

Semester 1


  • Professional Communication
  • Leadership Development Lab


  • Art, Design and Culture
  • Visualisation & Representation
  • Material Exploration
  • Digital Tools-I
  • Design Process
  • Basic Design

Semester 2


  • Thinking Skills


  • Design Criticism and Aesthetics
  • Form Space and Structure
  • Digital Tools-2
  • Discover Design in India


  • Sketching Interactions
  • Introduction to Interaction Design
  • Integrated Foundation Project: Digital Control

Semester 3


  • Professional Ethics


  • Principles and Practices of Management


  • Programme Elective- I (Any one)
    1. Digital Branding
    2. Interactive Storytelling
  • Programme Elective- II (Any one)
    1. Microinteractions
    2. Introduction to Universal Design Systems


  • Creative Coding


  • Fundamentals of Interaction Design
  • Interactive Systems
  • Studio: Experience Design

Semester 4


  • Psychology
  • Fundamentals of Applied AI


  • Entrepreneurship
  • Tinkering Studio


  • Programme Elective- III (Any one)
    1. Social Networks
    2. Digital Bio Application
  • Programme Elective- IV (Any one)
    1. Digital Crafting
    2. Wearable Technology


  • Human and Form Factors
  • Sensory Design
  • Interactive Data, Algorithms and Artificial Intelligence
  • Studio: Interface Design
  • Apprenticeship (4 weeks)

Semester 5


  • International Language- I (Any one)
    1. German- I
    2. Italian-I
    3. French-I


  • Conceptualization & Characterization
  • Speed Modelling in Clay
  • Fashion Styling Fundamentals
  • Space Perception
  • Design Systems
  • Style Statements: Costume Jewellery
  • Concept Sketching
  • Illustration


  • Programme Elective- V (Any one)
    1. Human-Centered Artificial Intelligence Design
    2. Immersive Game Design
  • Programme Elective- VI (Any one)
    1. Fintech for Circular Economy
    2. Automotive Service Design


  • Emerging Contexts in Anthropology and User Psychology for Design
  • Interactive Art & Installations
  • Interactive Digital Futures
  • Studio: Service and Futures

Semester 6


  • International Language- II (Any one)
    1. German- II
    2. Italian- II
    3. French- II


  • 3D Background Design
  • Industrial Design CTG (Color, Trim, Graphics)
  • Surface Design and Development
  • Design with Parametrics
  • Design for all Senses
  • Bespoke Bags
  • Component-Based Design
  • Brand and Identity Design


  • Research Methodology
  • Interdisciplinary Design Project


  • Programme Elective- VII (Any one)
    1. Interactive Toys
    2. Phygital Products
  • Programme Elective- VIII (Any one)
    1. Technological Imagination
    2. Accessibility & Assistive Technology


  • Interactive Products and Spaces
  • Extended Reality
  • Portfolio Design

Semester 7


  • Design Management


  • Internship
  • Critical Practices in Design
  • Wicked Problems and Complex Socio-Technical Systems
  • Studio: Complexity

Semester 8


  • Graduation Project


  • Design Research
Click here to view details about Course Structure along with Course Description

Areas of Specialization

  • – UI/UX Design
  • – Design Thinking & Design Research
  • – Information Architecture
  • – Human Factors (Ergonomics)
  • – Gamification
  • – Prototyping
  • – Visual Design & Illustration
  • – B2B, B2C, Saas Applications
  • – Infographics

Career Prospects

The main objective of the course is to acquaint the students with practical knowledge regarding the conceptualization, design, and development of a new product. Interaction Designers have evolved from individual contributors to being called upon to reform business models, drive design standards across the organization, and improve the overall user experience. Interaction Design focuses on mobile/ web/ desktop applications, healthcare, finance, e-commerce, future tech, evolving technology-based design, etc. with an emphasis on the design of interface and behavior, user-centered design, experience design, and holistic product development. The course will give a high degree of design & tech knowledge balanced with creative ability and a hands-on approach. Students get well-acquainted with contemporary realities that are inclusive of sustainability and technological change. The student will gain the ability to use technology for the benefit of society.

Learning Model

The learning model at UID is incubated to create and adapt to an appropriate environment of learning that facilitates our students with new experiences. We make sure our learning model engages the learner into new dimensions of work. This model provides an environment for interactive student engagement and enhances the system thinking ability.

At UID, we believe that the experiential knowledge gained while developing and implementing this unique learning model is transferable to other disciplines as well.

information will updated soon…

information will updated soon…


I have an educational background in a non-science stream. Am I eligible for B.Des. (Hons.) Interaction Design at UID?

Yes, you are eligible for B.Des. (Hons.) Interaction design, irrespective of your discipline. All you need is a curious mind!

What should I include in my portfolio for admission to the B.Des. (Hons.) Interaction design department?

Your portfolio should reflect your aesthetic and highlight your skills in 2D/ 3D sketching, problem-solving, the design process, and your ability to work hands-on. You may also include your extracurricular skills like photography, model making, presentation skills, etc. It is advisable to keep your portfolio concise & crisp.

Are sketching skills a requirement to get into the programme?

Basic sketching skills will surely help you in the Design Aptitude Test. It is a good idea to practice sketching and doodling regularly as it helps you present your design ideas. Start exploring and enjoying different mediums of sketching. Product-specific drawings, digital renders, marker renders, and illustration techniques will be a part of your modules at UID.

Why study Interaction Design?

The main purpose of interaction design is to create products that enable users to achieve their goals easily and in the best possible way, facilitating the interaction between humans and machines (or digital platforms) and making the services and systems offered more accessible.
Students at the Interaction Design programme at UID learn about all aspects when it comes to thorough User Experience, including Laws of Ux - a collection of best practices that designers can consider when building user interfaces. Some of them are - Fitts’s Law, Hick’s Law, Jacob’s Law, Miller’s Law, Occam’s Razor, Pareto Principle, Tesler’s Law, Von Restorff Effect, Zeigarnik Effect, Doherty Threshold, Serial Position Effect, etc.

Is coding skill a requirement to get into the programme?

Knowledge of coding or development is not required for admission; however, individuals should have basic knowledge of computer apps & HTML. Aspects of product development and processes will be touched upon during the modules taught.

What kind of subjects/courses will I study in the Interaction Design programme?

The Interaction design programme at UID offers a well-balanced, hands-on, and industry-focused curriculum of theory and practical courses, taught over 4 years in an Undergraduate programme. The details of semester-wise subjects/courses are shared on the website in the department section.
The B.Des. (Hons.) Interaction Design includes subjects covering Design and Technology, User Experience Design, Laws of UX, Internet of Everything, UI Design, Universal Design, Interaction Detailing, Prototyping, Design Management, entrepreneurship, and research methodology. Students get the opportunity to study an International language as well as opt from a bouquet of Interdisciplinary electives. Internship & Graduation projects are offered to gain an understanding of the workings of the Interaction industry.

How relevant is the course curriculum to ensure the best practice of the industry?

The form and content of a syllabus vary widely by discipline, department, course, and instructor. The curriculum of the Interaction Design programme is designed-validated-taught by faculties and experts from industry & academic backgrounds. Learning outcomes are core to the backward design process as the university designs & updates the curriculum periodically such that the learning outcome is contemporary to industry requirements.

Does UID organize study trips?

Study trips are organized for students to sensitize them to the cultural influences that might affect the design of products. The trips may include visits to heritage places, Industry visits, design studios, industrial production units, etc. for an immersive experience as per the requirement of the courses. The trips may vary from local visits to outstation travels for a couple of days. Faculty members also accompany the students on the study trips.

What companies have the students gone to for Internships and Graduation Projects?

Our students have pursued their internships with multinationals like IBM, Microsoft, Tata Elxsi, Godrej, Hettich, Titan, Capgemini, Amazon.com, Myntra, Accenture, Caratlane, HeadOut, and Byju’s. Students have also pitched their projects with various NGOs & governmental organizations among others.

What are the options after graduation & what support is available from the institute?

The students upon completion of their degree choose one of the following,

  1. Have their start-up & be entrepreneurs. The Corporate Resource Centre at UID guides as required.
  2. Go overseas for higher education. The International Relations Office at UID guides and supports the admission & visa process.
  3. Get a job in the industry. The Corporate Resource Centre at UID works with the students from their Internship onwards for aspiration mapping & placement accordingly.

What is the examination/ evaluation system?

The evaluation for each course has the following parts-

  1. Continuous Evaluation- It comprises marking regular assignments during the semester. There are points for attendance too.
  2. Mid-Term Exam- Students are evaluated through written exams and an internal jury during the mid-semester.
  3. End Term Exam- The final exam comprises of written paper for theory courses and an external jury for practical courses.

What infrastructure is available on campus?

UID provides world-class facilities at its sprawling campus. The infrastructure includes a technologically advanced Felder Lab, a Makers Lab that includes 3D printers, an AR VR lab, machines for metal works, a fully functional wood workshop, a leather lab, a ceramic lab, audio-visual rooms, a library, an auditorium. All the classrooms are equipped with unique modern facilities and state-of-the-art equipment that provide an extensive experience in art and design. The campus also houses a Centre for Craft Innovation where students can engage in a symbiotic learning model with craftsmen & artisans from across the country for product development & diversification.

What are the class timings?

Classes are scheduled from 9 am to 4 pm on weekdays. Labs are kept open after hours at the request of students if required, safety precautions like masks, aprons, and gloves are all mandatory for the student’s safety.

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